The growth of SUP owes a great deal to BIC SUP for creating some of the most durable boards on the planet, by doing so, they made the boards more accessible to the masses. Once relegated to the rental fleets of the world, the ACE-Tec series of boards have consistently gone down in weight and increased in aesthetic. The recent signing of Chase Kosterlitz to the BIC family shows their commitment to take their racing paddleboards to the next level.
After the Wing winning "Gear of the Year" in 2013 placing BIC among elite company, they have released for 2014 new Touring and Race shapes along with new colorways. Once only known for it's durability, BIC is now producing winning paddle board designs.