PFD:
The Human Powered Watercraft Association is petitioning the Coast Guard to exempt SUPs from the PFD law.
You can sign the petition here: http://www.letspaddle.org/petition.php

Boards:
Hobie: www.hobie.com
Starboard: www.star-board-sup.com
Naish: www.naishsurfing.com
Surftech: www.surftech.com
Aquaglide: www.aquaglide.net/categories/paddlesurf.cfm
Hovie: www.hoviesup.com
Bic Sport: www.bicsportsurfboards.com/products/jungle,3,64.html
Eco-Imagine: www.imaginesurfboards.com/eng/stand_up_12.html

Paddles:
Quickblade: quickbladepaddles.com/catalog/peahi-stand-p-10.html
Werner: www.wernerpaddles.com/paddles/stand_up/performance_core/

Press:
Stand up Journal: www.standupjournal.com
Stand Up Paddle Magazine: www.standuppaddlemagazine.com
Shape magazine article: www.shape.com/fitness/Paddle_Your_Way_Sculpted#
NY Times Article: travel.nytimes.com/2010/03/05/travel/escapes/05paddleboard.html?hpw